Faculty Profile

• MBA, Department of Marketing, University of Dhaka
• BBA, Department of Marketing, University of Dhaka

• Full Time Lecturer, Department of Business Administration, Presidency University (Since 13th July 2024 – Present)
• Program Coordinator of BBA, Department of Business Administration, Presidency University (Since 1st Feb 2026)

• Co-author, "Impact of Blockchain adoption on sustainable organizational performance in Bangladeshi manufacturing supply chains." https://doi.org/10.1016/j.clman.2026.100004
• Co-author, "Supply Chain Integration and Sustainable Organizational Performance: Moderating Role of Blockchain Adoption." https://doi.org/10.28991/ESJ-2026-010-03-027
• Co-author, "Extending UTAUT2 with Perceived Usefulness for Gen Z Mobile Banking Behavior in Bangladesh." https://doi.org/10.1142/S3060901125500310
• Co-author, "Factors affecting green banking technology adoption in Bangladesh." Discover Sustainability (Springer Nature). https://doi.org/10.1007/s43621-025-02143-3
• Co-author, "Leveraging Green Capabilities and Digital Accounting Under ESG Pressure: Strategic Insights from an Emerging Market's Global Value Chains." Thunderbird International Business Review (Wiley). https://doi.org/10.1002/tie.70058
• Co-author, "Intention to Adopt ChatGPT by Academicians Utilizing Diffusion Innovation Model."
• Co-author, "Determinants of ChatGPT Adoption Intentions among Bangladeshi University Students: Examining the Moderating Role of Attitude." (Manuscript CAEO-D-25-00361)
• Co-author, "Big Data Analytics Adoption on Operational Excellence in Pharmaceutical Industry: Moderating Role of Trust." (Manuscript TBENCH-D-25-00092)
• Co-author, "Determinants of Sustainable Organizational Performance: A Strategic Nexus of Blockchain, Supply Chain Integration, Green Supply Chain Management, and Sustainability Accounting in the Bangladeshi Manufacturing Sector." (Manuscript SCM-07-2025-0632)
• Co-author, "Users' intention of mobile financial services in Bangladesh: Empirical evidence on Gen-Z using UTAUT theory" (JSIBR-01-2025-0007), under review.
• Co-author, "Impact of Blockchain Adoption on Sustainable Organizational Performance in Bangladeshi Manufacturing Supply Chains" (Manuscript TBENCH-D-25-00084).
• Co-author, "Adoption of ChatGPT by Academicians Utilising the UTAUT Model: Perceived Privacy Risk as a Moderator," under review.
• Co-author, "Green Banking adoption in Bangladesh: the UTAUT-based mixed methods Approach," under final revision.
• Co-author, "Tourists intention to visit green hotels: building on the theory of planned behavior and the value-belief-norm theory."
• "Excessive dependency on digital devices: leading to a digital disease: Nomophobia."
• "The impact of generative AI on decision making: A study on conglomerate industries in Bangladesh."
• "Sustainable marketing practices in the FMCG industries," under revision.
• "Sustainability reporting of Higher education Institutions," in progress.
• Co-author, "Evaluating the Critical Success Factors of Performance and Sustainability within the E-Learning Ecosystem," under revision.
• Co-author, "Digital Capability and Innovation Performance in FinTech Firms of Emerging Economies," under revision.
• Co-author, "Behavioral Drivers of Green Technology Adoption Among Indigenous Households in the Chittagong Hill Tracts," under revision.
• Co-author, "The Impact of Regulatory, Institutional, and Stakeholder Pressures on Sustainable Banking Performance: The Mediating Role of Green FinTech Adoption," under revision.
• Co-author, "Ethical AI Practices as Foundations of Consumer Engagement in E-Commerce: Evidence from an Emerging Market Using SEM-NCA Approach," under revision.
• Co-author, "Causes of Dropping Out of Students in Private Universities in Bangladesh: A Case Study of Presidency University in Bangladesh," under revision (PU Journal 2026 edition).

Digital Marketing Strategies, Mobile Banking Services, ChatGPT & AI Impact, Blockchain, Supply Chain Management, Generative AI, Sustainability, Big Data Analytics, ESG, Ethical Marketing, Ethical AI Practices, Green Technology Adoption, Tourism, Higher Educational Institutions, E-Learning Ecosystem, Social Science, Environmental Science, Eco-Tourism.

• Judge for the Abstract Round of the Hult Prize Local Competition at Presidency University, 2025-2026.
• Govt. Scholarship (Talent Pool), Honours, Dept. of Marketing, Faculty of Business Studies, University of Dhaka.
• Meghna Group of Industries (MGI) Scholarship — 1st position by merit in BBA.
• Tapon Bihari Nag Trust Scholarship.
• Professor Abdullah Faruk Trust Scholarship, Dept. of Marketing.
• Digital Marketing online course certificate; Microsoft Excel Advanced online course; Stock vs Bond online course.

• Presented the paper at the 11th International Conference on Research in Business, Management and Economics in Kuala Lumpur, Malaysia titled "Impact of Blockchain Adoption on Sustainable Organizational Performance in Bangladeshi Manufacturing Supply Chains."
• Presented the paper at the 1st International Conference organized by the Rajshahi University Education Club (RUEC) titled "Source credibility of social media influencers on the purchase intention of beauty and cosmetics products in Bangladesh: Moderating role of information trust."
• Presented the paper at the 7th ICIS International Conference organized by the Eastern University titled "Intention to Adopt ChatGPT by Academicians Utilizing Diffusion Innovation Model."

• Induction training on Outcome-Based Education (OBE) curriculum organized by Institutional Quality Assurance Cell (IQAC), Presidency University.
• Workshops on "Digital Marketing" (2019, 2023), "Effective CV Writing and Interview" (2022) arranged by Creative IT and WIT Institute.
• Training on "Microsoft PowerPoint" arranged by Skill Hunt.
• Online courses: Statistics, Intro to Data and Data Science, Microsoft Excel (365 Data Science).

Extra-Curricular Activities

• Joint Secretary, Ullash — Inter Bus Route, University of Dhaka (2022–2023)
• Vice President, Marketing Students Association, Jagannath Hall, University of Dhaka (2022–2023)
• Volunteer, National HACKATHON on Frontier Technologies (IDEA & ICT Division)
• Volunteer, 100 Years' Celebration Program, University of Dhaka
• Top 100 Finalist, IDLC Finance Olympiad

Field of Interest

Research and Analysis, Fitness and Health, Outdoor Sports, Travelling, Statistics, Creativity