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Faculty Profile

Kamron Naher
Kamron Naher
Lecturer
MBA
Profile Sections
General Information
Kamron Naher is currently serving as a Lecturer in the Department of Business Administration at Presidency University, Dhaka, Bangladesh. She holds both a Master of Business Administration (MBA) and a Bachelor of Business Administration (BBA) from the prestigious Department of Marketing at the University of Dhaka. Her academic foundation in marketing, combined with her passion for teaching, drives her commitment to fostering a dynamic learning environment for her students. Beyond her academic responsibilities, Ms. Naher possesses strong expertise in research and data-driven analysis. She has extensive hands-on experience in statistical data analysis using advanced tools like SmartPLS and SPSS. Her proficiency extends to creating comprehensive analytical reports and writing impactful research proposals for academic studies and grants. Previously, she also contributed as a Research Assistant at the School of Entrepreneurship Development (SED). Deeply committed to student development, she actively mentors student research groups to help them navigate the complexities of academic inquiry. Furthermore, she runs a dedicated educational platform titled "Kamron's Research Guide," where she shares her expertise and teaches research methodologies to aspiring researchers and students.
Education

MBA & BBA in Marketing — University of Dhaka

Experience
  • Research Assistant, School of Entrepreneurship Development (July 2022 to June 2024)
Publications
  • Hasan, S., Faruk, M., Naher, K., & Hossain, S. (2024). Influence of halal marketing on intention towards halal cosmetics: Halal awareness and attitude as mediators. Journal of Islamic Marketing, 15(7), 1783–1806.
  • Islam, N., Tanchangya, T., Rahman, J., Das, S., Naher, K., Islam, F., Islam, Md. A., Chakma, T., Marma, K. C., Chowdhury, D., & Biswas, A. (2025). Extending UTAUT2 with Perceived Usefulness for Gen Z Mobile Banking Behavior in Bangladesh. Environment, Innovation and Management, 01, 2550031.
  • Islam, N., Tanchangya, T., Siddiqi, K. O., Das, S., & Naher, K. (2026). Impact of blockchain adoption on sustainable organizational performance in Bangladeshi manufacturing supply chains. Cleaner Manufacturing, 1(1), 100004.
  • Nahar, N., Tafsirun, U., Tanchangya, T., Siddiqi, K. O., Naher, K., Islam, N., & Hossan, Md. A. (2026). The Impact of AI Features on Customer Satisfaction and Purchase Intention in the Bangladeshi Food Industry.
  • Naher, K., Siddiqi, K. O., Mamun, M. A. A., Chakma, S., Rashid, F., Arju, U. H., Alam, S., & Tanchangya, T. (2026). Factors Affecting ChatGPT Adoption among Bangladeshi University Students with the Moderating Role of Social Influence.
  • Naher, K., Tasnim, N., & Rahman, Md. S. (2024). Understanding the Impact of Service Performance on Customer Satisfaction: A Study on Domino's Pizza Outlets in Bangladesh. Global Journal of Management and Business Research, 1–9.
  • Tanchangya, T., Islam, N., Naher, K., Mia, M. R., Chowdhury, S., Sarker, S. R., & Rashid, F. (2025). Financial Technology-Enabled Sustainable Finance for Small- and Medium-Sized Enterprises. Environment, Innovation and Management, 01, 2550006.
  • Tanchangya, T., Rahman, J., Siddiqi, K. O., Islam, N., Sarker, T., Naher, K., Das, S., & Chowdhury, S. (2025). Factors affecting green banking technology adoption in Bangladesh. Discover Sustainability, 6(1), 1252.
  • Tanchangya, T., Siddiqi, K. O., Naher, K., Esquivias, M. A., Islam, N., Das, S., Chowdaury, S., & Fariha, S. (2026). Supply Chain Integration and Sustainable Organizational Performance: Moderating Role of Blockchain Adoption. Emerging Science Journal, 10(3), 1690–1710.
Research Interests
Sustainable consumption, sustainable production, consumer behavior, technology adoption by consumers and businesses.
Achievement, Awards & Grants
  • Topon Bihari Naag Trust Scholarship (BBA academic performance)
  • University of Dhaka Scholarship (MBA academic performance)
Seminar & Conference
  • Pfoertsch, W; Tanchangya, T; Naher, K; & Islam, M. (2025, February 14-16). Humanizing Marketing Strategies: Navigating Customer Relationships and Sustainable Business Practices in the Digital Age by Integrating H2H Marketing and Regenerative Practices. 2025 AMA Winter Academic Conference, Phoenix, AZ, United States.
  • Pfoertsch, W; Naher, K; Tanchangya, T. (2025, May 27-30). Harnessing the Power of H2H Marketing and AI: Revolutionizing Customer Engagement. EMAC Spring Conference 2025, Pozuelo (Madrid), Spain.
  • Naher, K., Kobra, A., Das, S., Mondol, J., & Uddin, M. N. (2025, September 6-7). Source credibility of social media influencers on the purchase intention of beauty and cosmetics products in Bangladesh: Moderating role of information trust. RUEC 1st International Research Conference 2025, University of Rajshahi, Rajshahi, Bangladesh.
  • Kobra, A., Naher, K., Das, S., Chowdhury, G. A., & Rabeya, N. (2025, October 25-26). Intention to adopt ChatGPT by academicians utilizing diffusion innovation model. 7th International Conference on Integrated Sciences (ICIS 2025), Eastern University, Ashulia Model Town, Dhaka, Bangladesh.
Training & Workshop

No training records.

Others