Profile

Kamron Naher completed her Master of Business Administration (MBA) and Bachelor of
Business Administration (BBA) from the Department of Marketing at the University of Dhaka.
She is currently serving as a Lecturer at the Department of Business Administration at Presidency University, Dhaka, Bangladesh

MBA & BBA in Marketing
University of Dhaka

In addition to her academic qualifications, Kamron brings significant professional experience that enhances her capacity to excel in research projects. She has hands-on experience with statistical data analysis using SPSS, marketing analytics, creating analytical reports, and writing research proposals for grants and academic studies.
Previously, she worked as a Research Assistant at the School of Entrepreneurship Development (SED), where her responsibilities included identifying research gaps, developing innovative models, analyzing and discussing research findings in depth, and critically assessing limitations.
Kamron is actively engaged in academic collaboration and teamwork, both with fellow researchers and students. She mentors student research groups and supports them in learning and publishing their work. Furthermore, she runs an educational platform titled Kamron’s Research Guide,
dedicated to teaching research methods and guiding students through their academic journey

1. Hasan, S., Faruk, M., Naher, K., & Hossain, S. (2024). Influence of halal marketing on intention towards halal cosmetics: Halal awareness and attitude as mediators. Journal of Islamic Marketing, 15(7), 1783–1806. https://doi.org/10.1108/JIMA-03-2023-0100
2. Naher, K., Tasnim, N., & Rahman, Md. S. (2024). Understanding the Impact of Service Performance on Customer Satisfaction: A Study on Domino’s Pizza Outlets in Bangladesh. Global Journal of Management and Business Research, 1–9. https://doi.org/10.34257/GJMBREVOL24IS1PG1
3. Tanchangya, T., Naher, K., Mia, M. R., Chowdhury, S., & Islam, N. (2025). Assessing the impact of financial technology: Is it a curse or blessing for financial crimes in financial institutions? Financial Risk and Management Reviews, 11(1), 1–36. https://doi.org/10.18488/89.v11i1.4075
4. Tanchangya, T., Raihan, A., Mia, M. R., Tafsirun, U., Naher, K., Islam, N., Rashid, F., & Sarker, S. R. (2025). Greenwashing within the context of financial technology and sustainable development: Conceptual frameworks and theoretical perspectives. Financial Risk and Management Reviews, 11(1), 37– 71. https://doi.org/10.18488/89.v11i1.4076
5. Tanchangya, T., Islam, N., Naher, K., Mia, M. R., Chowdhury, S., Sarker, S. R., & Rashid, F. (2025). Financial Technology-Enabled Sustainable Finance for Small- and Medium-Sized Enterprises. Environment, Innovation and Management, 01, 2550006. https://doi.org/10.1142/S3060901125500061
6. Islam, N., Tanchangya, T., Naher, K., Tafsirun, U., Mia, M. R., Sarker, S. R., & Rashid, F. (2025). Revolutionizing supply chains: The role of emerging technologies in digital transformation. Financial Risk and Management Reviews, 11(1), 72–102. https://doi.org/10.18488/89.v11i1.4143

Her research interests span marketing, H2H (human-to-human) marketing, halal marketing, marketing analytics, supply chain management,
consumer behavior, and Fintech.

1. Topon Bihari Naag Trust Scholarship based on BBA academic performance
2. University of Dhaka Scholarship based on MBA academic performance

1. Pfoertsch, W; Tanchangya, T; Naher, K; & Islam, M. (2025, February 14-16). Humanizing Marketing Strategies: Navigating Customer Relationships and Sustainable Business Practices in the Digital Age by Integrating H2H Marketing and Regenerative Practices [Conference presentation]. 2025 AMA Winter Academic Conference, Phoenix, AZ, United States.
2. Pfoertsch, W; Naher, K; Tanchangya, T. (2025, May 27-30). Harnessing the Power of H2H Marketing and AI: Revolutionizing Customer Engagement [Special Session]. EMAC Spring Conference 2025, Pozuelo (Madrid), Spain.

Facebook Page: https://www.facebook.com/share/1YKDPUQUhN/
Facebook ID: https://www.facebook.com/kamrun.naharliza.7549
Research Gate Profile: https://www.researchgate.net/profile/Kamron-Naher
Google Scholar Profile: https://scholar.google.com/citations?user=p1hdREEAAAAJ&hl=en
YouTube: https://youtube.com/@kamronsresearchguide
Instagram: https://www.instagram.com/kamronsresearchguide
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