Department of Business Administration
Presidency University

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Presidency University

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Presidency University - Pipilika Soft

Professor Dr. Mohammed Julfikar Ali

Designation: Professor & Head, Department of ...

Qualification: PhD on Customer Relationship Management

Mobile: 01712527291

E-mail: dr.jali@pu.edu.bd

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Dr. Mohammed Julfikar Ali is a distinguished academic and administrator in the field of business education in Bangladesh. He currently serves as a Professor and the Head of the Department of Business Administration at Presidency University, Dhaka.

Dr. Ali’s academic journey began with a BBA and MBA in Marketing from the University of Rajshahi. He further advanced his expertise by earning a Ph.D. in Customer Relationship Management from the Islamic University, Kushtia.

With over two decades of experience in academia, Dr. Ali has made significant contributions to teaching, research, and academic leadership. His research interests encompass digital marketing, entrepreneurship, and management, areas in which he has published extensively. His scholarly work is accessible through platforms like Google Scholar and ResearchGate.

Beyond his academic pursuits, Dr. Ali is also known for his literary contributions, reflecting his diverse interests and commitment to knowledge dissemination.

  • PhD in Customer Relationship Management (CRM) — Islamic University, Kushtia (Awarded 2022)
  • MBA in Marketing — University of Rajshahi
  • BBA in Marketing — University of Rajshahi
  • HSC in Business Studies — Govt. Saddat College
  • SSC in Science — Sibnath High School

1. Presidency University,  Professor,  October 04,2023 to till Continuing
2. The International University of Scholars, Associate Professor, March 01, 2019 to October 04, 2023m 4Years 07 months
3. The International University of Scholars, Asst. Professor, November 05, 2017 to February 28, 2019, 1 year 03 months
4. Asian University of Bangladesh, Asst. Professor, January 14, 2014 to November 04, 2017 3 Years 9 Months
5. Asian University of Bangladesh, Sr.Lecturer, January 01, 2009 to January 13, 2014 5 Years 13 Days
6. Asian University of Bangladesh Lecturer, September 01, 2006 to December 31, 2008 2 Years 4 Months
7. Shanto-Mariam University of Creative Technology Lecturer, January 01, 2004 to August 30, 2006 2 Years 8 Months

Total Working Experience = 19 Years 9 Months

Experience in others Universities as an adjunct faculty member:
 Daffodil International University, Uttara Campus.
 Green University, Firm-gate Campus.

Administrative Experience
 Served as the Head of the Department of Business Administration, in the International University Scholars from 10th March 2018 to 3rd December 2023.
 Worked as the Proctor, in the International University of Scholars from 17th May 2019 to 30th July 2022.
 Got experience as a coordinator in MBA Program in Asian University of Bangladesh for 1Year 7th Month.

Professional Membership:
 Academy of International Business (Michigan State University East Lansing, MI 48824, USA)
 Bangladesh FMCG HR society
 Academic Council
 Syndicate
 Recruitment Committee
 Finance Committee
 Research and Publication Committee

1.        Rahman, W., Ali, M. J., & Kalam, A. (2026). Entrepreneurial Leadership Orientation and Strategic Venture Performance under Market Uncertainty: An Integrative SOR and Dynamic Capabilities Perspective. Strategic Business Research, 100087. https://doi.org/10.1016/j.sbr.2026.100087
2.        Rahaman, M. A., Amin, M. B., Roy, B. K., Ali, M. J., Islam, K. A., Sony, M. A. A. M., & Oláh, J. (2026). Gender-Nonconforming Employees in Bangladesh: Recruitment and Psychological. Research Square. https://doi.org/10.21203/rs.3.rs-8810883/v1
3.        Rahaman, M. A., Amin, M. B., Roy, B. K., Ali, M. J., Islam, K. A., Sony, M. A. A. M., & Hossain, S. A. (2026). Psycho-social determinants of crisis readiness: A cross-sectional study of Bangladeshi university students. Acta Psychologica, 265, 106675. https://doi.org/10.1016/j.actpsy.2026.106675
4.        Ali, M. J., Sultana, S., & Joe, N. M. (2025). Human Resource Management’s Strategic Role in Employee Retention Amidst the Covid-19 Pandemic: An Analysis Centered on Bangladesh. Pacific Journal of Business Innovation and Strategy, 2(1), 16-26.
5.        Ali, M. J., Sani, M. S. A., Karim, M. R., Morshed, M. M., Ashraf, A., Salehin, R., Molnar, E. (2025). Ageism-based Economic and Social Contributions of Pension Facilities: A Study on an Emerging Nation. Journal of Posthumanism, 5(11), 495–520. https://doi.org/10.63332/joph.v5i11.3702
6.        Molnar, E., Degago, E., Ashraf, A., Shuvo, M. A. I. N., Ali, M. J., Karim, M. R., & Shamimul, M. (2025). Examining the Nexus among Green HRM Practices, Corporate Social Responsibility, and Employee Pro-environmental Behavior. Journal of Posthumanism. 5(11), 207-239. https://doi.org/10.63332/joph.v5i11.3657
7.        Rahaman, M. A., Amin, M. B., & Tewary, P. (2025). Nexus among employee engagement, management support, and knowledge sharing behavior: Evidence from an emerging economy. Journal of Infrastructure, Policy and Development, 9(1), 9466.
8.        Ali, M. I., Rahaman, M. A., & Ali, M. J. (2025). Green versus non-green technology innovation and environmental quality: Cointegration and counterfactual analysis. Humanities and Social Sciences Communications, 12(1), 1-15.
9.        Ismael, A. S., Amin, M. B., Ali, M. J., Hajdú, Z., & Péter, B. (2025). Relationship between social media marketing and young customers’ purchase intention towards online shopping. Cogent Social Sciences, 11(1). https://doi.org/10.1080/23311886.2025.2459881
10.    Islam, M. N., Latif, M. S. W. B., Yasin, I. M., & Ali, M. J. (2025). Trending research: Transforming applied medical sciences with EdTech innovations. The Research Seer, 4(1), 1-5
11.    Rahaman, M. A., Imam, H., Tewary, P., Ashraf, A., Sani, M. S. A., Ali, M. J., Oláh, J. (2025). The Role of Corporate Social Responsibility between HR Compliances and Employee Pro-organizational Behavior. Journal of Posthumanism, 5(7), 2096–2122. https://doi.org/10.63332/joph.v5i7.3017  (Q1)
12.    Rahaman, M. A., Sani, M. S. A., Imam, H., Tewary, P., Salehin, R., Ali, M. J., Oláh, J. (2025). The Role of Circular Economy Practices between Green Supply Chain Management and Green Service Behavior: Evidence from an Emerging Nation. Journal of Posthumanism, 5(7), 2047–2068. https://doi.org/10.63332/joph.v5i7.3003  (Q1)
13.    Ali, M. I., Rahaman, M. A., Ali, M. J., & Rahman, M. F. (2025). The growth–environment nexus amid geopolitical risks: cointegration and machine learning algorithm approaches. Discover Sustainability, 6(1), 1-24.
14.    Hera, A., Al Rian, A., Faruque, M. O., Sizan, M. M. H., Khan, N. A., Rahaman, M. A., & Ali, M. J. (2024). Leveraging Information Systems for Strategic Management: Enhancing Decision-Making and Organizational Performance. American Journal of Industrial and Business Management, 14(8), 1045-1061.
15.    Latif, W. B., Yasin, I. M., Rahaman, M. A., Ali, M. J., Forid, M. S., & Islam, M. N. (2024). Interdisciplinary Approaches to Social Justice: Bridging Sociology, Law, and Education. Library Progress International, 44(3), 13779-13785.
16.    Pinky, A. S., Talukder, T., Chowdhury, S. N., Hera, A., Khan, N. A., Faruque, M. O., & Ali, M. J. (2024). Creating and Verifying Empirical Evidence for Information Technology Acceptance. American Journal of Information Systems, 9(1), 11-18.
17.    Wasib Bin Latif, , Ida Md Yasin, Mohammed Julfikar Ali, Md. Nazrul Islam, Md. Shak Forid (2024). “Transforming Applied Medical Sciences: The Impact of AI, VR, and AR on Research, Education Technology, and Clinical Practices”, Journal of Angiotherapy,8(9),1-8,9862
18.    Pinky, A. S., Talukder, T., Chowdhury, S. N., Hera, A., Khan, N. A., Faruque, M. O., & Ali, M. J. (2024). Information Technology Acceptance: Construct Development and Empirical Validation. American Journal of Information Systems, 9(1), 11-18.
19.    Hera, A., Al Rian, A., Chowdhury, S. R. U. H., Parvin, M. I., Bandapadya, K., Khan, N. A.,  Ali, M. J. (2024). Leveraging Social Media Information Management to Enhance Physical Activity Engagement. Open Access Library Journal, 11(9), 1-13.
20.    Al Rian, A., Hera, A., Chowdhury, S. R. U. H., Parvin, M. I., Khan, N. A., Rahaman, M. A., FARUQUE, M. O. (2024). The Relationship between Culture and Entrepreneurship: The Role of Trust. Journal of Business and Management Studies, 6(5), 44-54.
21.    Gupta, A., Rahaman, M. A., Taru, R. D., Ali, I., & Ali, M. J. (2024). Are You Satisfied? Tracing Antecedents of Bank Employees ‘job Satisfaction in Their Job Role. Banks and Bank System, 19(1), 24-33. http://dx.doi.org/10.21511/bbs.19(1).2024.03Scopus (Q2)
22.    Rahaman, M. A., Ali, M. J., Karim, M. M., Tewary, P., & Wang, J. (2024). Students’ Behavioral Intent towards Digital. In Proceedings of the 2024 4th International Conference on Enterprise Management and Economic Development (ICEMED 2024) (p. 200). Springer Nature.
23.    Ali, M. J., Rahaman, M. A., Latif, W. B., Ahammad, I., & Karim, M. M. (2023). Determinants of Consumer Motivation to Use Online Food Delivery Apps: An Empirical Investigation of Bangladesh. Innovative Marketing, 19(2), 63-72. http://dx.doi.org/10.21511/im.19(2).2023.06 SCOPUS(Q3)
24.    Akhter, A., Ali, M. J., Tanchi, K. R., Latif, W. B., & Karim, M. M. (2023). Determinants of Women’s Entrepreneurial Performance: Evidence from Bangladesh. Management. Problems and Perspectives in Management, 21(1), 302-311. http://dx.doi.org/10.21511/ppm.21(1).2023.26 (ABS-1, SCOPUS).
25.     Ali, M.J., Karim, M.M., Hitoishi, B.I., Wafiq, H. A., Islam,K.A.(2022). Determinants of consumers’ purchase intention to buy smartphones online. Innovative Marketing, 18(2), 109-119. http://doi.org/10.21511/im.18(2).2022.10 (SCOPUS (Q3)
26.     MA Rahaman, A Gupta, ARSI Ali, MJ Ali, RD Taru. (2021). Identification of determining factors of employee performance of SME business.Academy of Entrepreneurship Journal 27 (6), 1-5
27.     Gazi, M. A. I., Rahaman, M. A., Hossain, G., Ali, M. J., & Mamoon, Z. (2021). An empirical study of determinants of customer satisfaction of banking sector: Evidence from Bangladesh. The Journal of Asian Finance, Economics and Business, 8(2), 497-503.
28.     Gazi, M. A. I., Rahaman, A., Waliullah, S. S. A., Ali, M. J., & Mamoon, Z. R. (2021). Financial performance of converted commercial banks from non-banking financial institutions: Evidence from Bangladesh. The Journal of Asian Finance, Economics and Business, 8(2), 923-931.
29.     Md. Abu Issa Gazi, Mohammed Julfikar Ali.(2020). E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views.World Journal of Business and Management 6 (1)
30.     Rahaman, M. A., Ali, M. J., Mamoon, Z. R., & Al Asheq, A. (2020). Understanding the entrepreneurial intention in the light of contextual factors: Gender analysis. Journal of Asian Finance, Economics and Business, 7(9), 639-647.
31.     Rahaman, M. A., Ali, M. J., Kejing, Z., Taru, R. D., & Mamoon, Z. R. (2020). Investigating the effect of service quality on bank customers’ satisfaction in Bangladesh. The Journal of Asian Finance, Economics and Business (JAFEB), 7(10), 823-829
32.     Rahaman, M. A., Ali, M. J., Wafik, H. A., Mamoon, Z. R., & Islam, M. M. (2020). What Factors Do Motivate Employees at the Workplace? Evidence from Service Organizations. The Journal of Asian Finance, Economics and Business (JAFEB), 7(12), 515-521.
33.     N Jahan, MJ Ali, A Al Asheq. (2020). Examining the key determinants of customer satisfaction Internet banking services in Bangladesh. Academy of Strategic Management Journal 19 (1), 1-6
34.     Islam, S.N., Ali, M. J., Wafik, H, M. (2019). Determinants of Deposit Mobilization of Private Commercial Banks: Evidence from Bangladesh. International Journal of Business and Management Invention (IJBMI),8(10), 26-33.
35.     Jahan, N., Anis M.S., and Ali, M.J. (2017). Economic contribution: Review of Cooperative societies in Bangladesh. Journal of Economics and Development Studies (JEDS), Vol.6, No. 1 (Issn. No. 2304-4160).
36.     MJ Hossain, M.Z., and Ali.(2016). Customers’ Expectation and Perception towards Grameen Phone Customer Care Center at Rajshahi City in Bangladesh.Journal of Asian review 5 (1).
37.     Pervez, M.M., Jafar, M.A., and Ali, M.J. (2016). Determinants of Stock Prices in Dhaka Stock Exchange (DSE), Bangladesh. Journal of Open School, Bangladesh Open University, Vol. 5, No. 1.
38.     Hossain, M.A., Pervez, M.M., and Ali, M.J. (2016). Factors Affecting Deception of Advertising in Bangladesh: An Empirical Investigation. Bangladesh Open University Journal, Vol. III, No. I, (Issn-2520-3010).
39.     Amin, M.R., Ali, M.J., and Abdullah, M. (2016). Problem and Prospects of Local Government System: An Empirical Analysis. Development Compilation, Vol. 12, No. 01 (Issn 2072-3334).
40.     Ali, M.J. (2011). Youth Entrepreneurship-Issues and Policy Support for Development. Journal of the Institute of Cost and Management Accountants of Bangladesh. Vol. XXXIX. No. 5, Page-34-36, (Issn: 1817-5090).
41.     Ali, M.J. and Sarker, M.M.H. (2011). India-Bangladesh Business Co-operation: Issue Prospects and Constraints of Bilateral Business. Bangla vision, Vol. 5, No. 1 (Issn: 2079-567X).
42.     Quddus, M.T., Islam, M.Z., and Ali, M.J. (2010). Marketing of Pharmaceutical Industry in Bangladesh: A case study on Beximco Pharmaceuticals Ltd. Journal of Socioeconomic Research and Development (JSERD), Vol.7, Issue: 1 to 6 (Issn: 1813-0348).
43.     Hossain, M.Z., Ali, M.J., and Fazluzzaman, M. (2009). Importance of knowledge management as a part of human capital management: A theoretical perspective. Journal of Socioeconomic Research and Development (JSERD), Vol. 6, Issue: 1, 2 and 3 (Issn: 1813-0348).
44.     Hossain, M.Z., Ali, M.J., and Ahmmad, M. (2008). Uses of Financial Derivatives in Financial Markets with the Betterment of Financial Instructions and Others. Journal of the Chartered Secretary, Vol. X, Issue: 1 (Issn: 1998-1597).
  Conference Contribution
1. Karim, M, Ali, J., Kabir, A., .Kalam, A, Iqbal, K., Roy, M. Shormy, S., (2025). Assessing the determinants of digital social entrepreneurial intention among Bangladeshi Students. 7th International Conference on Integrated Sciences, Eastern University, Bangladesh (October 25, 2025).
2. Ali, J.(2025). Menstruation in the Shadows of the Sea: The Untold Struggles of Coastal Women in Bangladesh. 4th Global Summit on Advances in Earth Science and Climate Change (Adv. ESCC 2025), September 29–30, 2025, Berlin, Germany.
3. Ali, J,. Karim, M, .Kalam, A, Iqbal, M.K, .Kobra, A. Akter,M.(2025). An Integrated TAM-UTAUT2 Framework to Examine the Role of Attitude as a Mediator in E-learning Platform Adoption Intention among University Students in Bangladesh (RU education Club,Rajshahi University, September 6-7, 2025)
4. Rahaman, A., Ali, M.J., Karim, M., Wang,J.(2024).Students’ Behavioral Intent towards Digital Entrepreneurship (Jinan, China, May 24-26,2024)
5. Session Chair of 2nd International Conference on the Art of Social Changes (ICASC,6-7 June, 2024) _ Rabindra University Bangladesh
6. From Efficiency to Growth Seeking Offshore Outsourcing of Manufacturing SMEs and Developing Dynamic capabilities (Warsaw, Poland, July 5-9, 2023)
7. Muhammad Mohiuddin, Slimane Ed-Dafali, Md. Samim Al Azad & Julfikar Ali. (2023). “Effects of Entrepreneurial Market orientations on SCA: Role of Organizational Ambidexterity, and Industry 4.0 Readiness as Mediators in Emerging Market context” (Dubai, United Arab Emirates, December 12-14, 2022.)
8. Ali, M.J., Rahaman, A., Islam, N. (2023). Gratification with contemporary HR practices and assurance to the associated organization: Why similar extent does nor power (ICASC,15-17 June, 2023) _ Rabindra University Bangladesh
9. Ali, M.J., Karim, M, M., Priyanka, T. (2023). Adoption intention of E-learning Platform among University Students: Through the lens of TAM and UTAUT (ICASC,15-17 June, 2023) _ Rabindra University Bangladesh
  Published Books
1. Stress Management

Book Category – Motivational

Ekushey Book Fair, 2022, Publisher Name: Koli Prokasoni, Banglabazar, Dhaka
2. Upekkha

Book Category – Novel

Ekushey Book Fair, 2021, Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.
3. (Ovishap)

Book Category – Novel

Ekushey Book Fair, 2019, Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.
4. Sofolotar Detio Path

Ekushey Book Fair, 2018

Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000
5. Principles of Marketing

Book Category – Text Book on Marketing,

Publisher Name: Advanced Asia Publication
6. Edurer Pocket Money

Book Category – Sales & Marketing,

Publisher Name: Mordoon Prokashoni, Ekushey Book Fair, 2017
7. Sofolotar Prothom Path,

Book Category- Motivational

Ekushey Book Fair, 2016. Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.
8. Loboni Point, Book Category – Short Story, Ekushey Book Fair, 2016, Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.
9. Ovishap,Book Category – Novel, Ekushey Book Fair, 2019, Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.

Digital Marketing, Customer Relationship Management, Human Capital management, Leadership

  • Bengali Sahitya Award (2023) — for outstanding literary contributions to Bengali literature
  • Asian Education Award (2023) — for achievements in education and leadership across Asia
  • Best Author Award (2020) — for contributions to contemporary literature and academic thought
  • Kobi Sommanona (2024, University of Dhaka) — for contributions to poetry and Bengali literature
  1. Menstruation in the Shadows of the Sea: The Untold Struggles of Coastal Women in Bangladesh — 4th Global Summit on Advances in Earth Science and Climate Change, Berlin, Germany (Sept 2025)
  2. An Integrated TAM-UTAUT2 Framework to Examine the Role of Attitude as a Mediator in E-learning Platform Adoption Intention — RU Education Club, Rajshahi University (Sept 2025)
  3. Students’ Behavioral Intent towards Digital Entrepreneurship — Jinan, China (May 2024)
  4. Session Chair, 2nd International Conference on the Art of Social Changes (ICASC) — Rabindra University Bangladesh (June 2024)
  5. From Efficiency to Growth Seeking Offshore Outsourcing of Manufacturing SMEs and Developing Dynamic Capabilities — Warsaw, Poland (July 2023)
  6. Effects of Entrepreneurial Market Orientations on SCA — Dubai, UAE (Dec 2022)
  7. Gratification with Contemporary HR Practices and Assurance to the Associated Organization — ICASC, Rabindra University Bangladesh (June 2023)
  8. Adoption Intention of E-learning Platform among University Students: TAM and UTAUT — ICASC, Rabindra University Bangladesh (June 2023)Conference Contribution
    1. Ali, J.(2025). Menstruation in the Shadows of the Sea: The Untold Struggles of Coastal Women in
    Bangladesh. 4th Global Summit on Advances in Earth Science and Climate Change (Adv. ESCC 2025),
    September 29–30, 2025, Berlin, Germany.
    2. Ali, J,. Karim, M, .Kalam, A, Iqbal, M.K, .Kobra, A. Akter,M.(2025). An Integrated TAM-UTAUT2
    Framework to Examine the Role of Attitude as a Mediator in E-learning Platform Adoption Intention
    among University Students in Bangladesh(RU education Club,Rajshahi University, September 6-7, 2025)
    3. Rahaman, A., Ali, M.J., Karim, M., Wang,J.(2024).Students’ Behavioral Intent towards Digital
    Entrepreneurship (Jinan, China, May 24-26,2024)
    4. Session Chair of 2nd International Conference on the Art of Social Changes (ICASC,6-7 June, 2024) _
    Rabindra University Bangladesh
    5. From Efficiency to Growth Seeking Offshore Outsourcing of Manufacturing SMEs and Developing
    Dynamic capabilities (Warsaw, Poland, July 5-9, 2023)
    6. Muhammad Mohiuddin, Slimane Ed-Dafali, Md. Samim Al Azad & Julfikar Ali. (2023). “Effects of
    Entrepreneurial Market orientations on SCA: Role of Organizational Ambidexterity, and Industry 4.0
    Readiness as Mediators in Emerging Market context” (Dubai, United Arab Emirates, December 12-14,
    2022.)
    7. Ali, M.J., Rahaman, A., Islam, N. (2023). Gratification with contemporary HR practices and assurance to
    the associated organization: Why similar extent does nor power (ICASC,15-17 June, 2023) _ Rabindra
    University Bangladesh
    8. Ali, M.J., Karim, M, M., Priyanka, T. (2023). Adoption intention of E-learning Platform among University
    Students: Through the lens of TAM and UTAUT (ICASC,15-17 June, 2023) _ Rabindra University
    Bangladesh

Areas of expertise for corporate and academic training (in-person and online, nationally and internationally):

  • Sharpening Selling Skills
  • Sales Leadership
  • Powerful Negotiation Skills
  • Stress Management for Sales Professionals
  • Work-Life Balance
  • Leadership & Team Building
  • Proactive Thinking & Strategic Foresight
  • Time Management
  • Emotional Intelligence in the Workplace
Professional Memberships
  • Academy of International Business (Michigan State University, East Lansing, MI 48824, USA)
  • Bangladesh FMCG HR Society
  • Academic Council
  • Syndicate
  • Recruitment Committee
  • Finance Committee
  • Research and Publication Committee
Other Profiles
Updated On:July 10, 2026